'Ireland was set to become the first EU country to put cancer warning labels on alcoholic drinks. But following a massive lobby campaign by Big Booze – stretching from Dublin and Brussels to Washington – the plan has been delayed. An investigation reveals how the industry relied on the lobbying playbook once used by Big Tobacco, and why its victory has sparked fears for public health across Europe.' https://www.ftm.eu/articles/alcohol-industry-health-warnings-lobby-campaign #Ireland #alcohol #labelling #lobbying