To begin something is difficult; to keep something going is a different challenge. Even when it is the right thing to do, if it does not yield economic benefit in the short term, it may be difficult to sustain. Open science, including open-source software development and open data, is precisely such an example. Everyone agrees these are of great importance, yet when confronted with the immediate demands of an academic career or the short-term profit of a company, putting in the extra work to make all of the code and data publicly accessible and reusable may not be a priority. That is why individuals and organizations that not only embrace these principles but also persist with them over long periods are worthy of being recognized. They act not merely for themselves, but for the whole of human society.