All these young people out there discussing the buyout of EA by private equity, who've never heard of Trip Hawkins.
Kiddoes, there's a reason the villains in Ultima 7 are named Elizabeth and Abraham, and their instruments of destruction (or at least for summoning the Guardian) were a cube, a sphere, and a tetrahedron.
(Lord British has never been particularly subtle.)
EA getting EA-ten like this is a sad day, and it'll fuck over a lot of very skilled programmers and artists, but this is the culmination of everything the company is and has been since their inception.