Apple has threatened to stop selling iPhones and other devices in the European Union (home to over 500,000,000 affluent consumers) if the bloc doesn't rescind the Digital Markets Act, a democratically accountable anti-monopoly law that bans Apple from blocking third parties from offering services to iPhone owners:
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I think Apple on the other big US tech zaitbatsus really, really, don't understand the European mentality.
When they sent this kind of ultimatum, your average European citizen reaction is not "I need to write to my representative so they work on removing this law and preventing iPhones being taken out of the market", but "what the hell? We need to ban iPhone sales ASAP If they refuse to follow the local laws". What they are doing is to put people who couldn't care less about third party marketplaces against them, not putting pressure on politicians
@pluralistic
It's time, yes.
@pluralistic I bet they hope for Trump support on this.
@pluralistic Finally! No more Iphones in the EU!
Apple threatening to stop selling iPhones in the EU?
@pluralistic in the case they make true on their threat: where does the money/consume go? Exactly - to their competitors. Not only would they voluntarily give up an entire well paying market & sales volume, they would strengthen their competitors. Double loss in one go. I think they are mistaking EU for as gullible as maga's - we are not there yet. We are not yet lacerated by fear.
@pluralistic
sounds lke a good tme to invest in European Phone companies!
@pluralistic I don't think we need iPhones at all. There are MANY better alternatives - Murena smartphones, Fairphone, Volla, Nothing, Jolla, ...
@pluralistic @cmsdengl
Didn't they already try this over the Lightning/USB issue and then backed down?
@a_cubed @pluralistic @cmsdengl Seeing as something like 80% of consumer spending in the USA is now limited to/powered by 10% of the population, there is an ever shrinking population in their largest market than can afford to purchase their products. This is not the case (yet) in the EU, therefore Apple needs the European markets waaaaaaaay more than the European market needs Apple. Europe hopefully recognizes their position of strength in this dynamic and doesn't back down. As a matter of fact, they should look at their wish list and ask for more.
Mi mi mi! What a cray baby thread.
@pluralistic Boo hoo… now, where were we? (Saying this as an Apple user, just one that likes consumer- and anti-monopoly law)
@pluralistic If US companies want to sell in the EU they'd better learn to sell us what *we* want, not what *they* want us to want.
@pluralistic I feel like this will be a larger blow to them than to EU residents
@pluralistic
An empty threat. Shareholdes won't be amused about the billions lost in revenues.
@pluralistic It's a bluff. Not selling iphones in the EU would hurt their bottom line.
@pluralistic bye bye apple. it´s just inconvinient.....
@pluralistic the naked brutality of the #tiktok divestment affair really exposed European elites as a non-entity, rentier class that simply intermediates foreign interests.
For more than a decade now its clear that digital technology is a cornerstone of society, with massive economic and political implications for every single European and everything we do
Europe will not survive in its postulated form if it doesnt break some digital eggs (which are in any case totally rotten).
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