2. From users to product. Ad tech turned every click into collateral. Loyalty cards, cookies, faceprints, gaitprints, voiceprints, your body is now an API. Insurance premiums & credit limits adjust in real time to your hunger, heart rate, & heresies.

3. From privacy to permission. "Consent" is 48 page EULAs you scroll past like a hostage blinking morse code. Opt out is theater; dark patterns are policy. Data brokers know more about you than your mother & are less likely to forgive you.