Picks and Shovels is a new, standalone technothriller starring Marty Hench, my two-fisted, hard-fighting, tech-scam-busting forensic accountant. You have one more week pre-order it on my latest Kickstarter, which features a brilliant audiobook read by Wil Wheaton:

http://martinhench.com

eof/

But Mastodon has one feature that Bluesky sorely lacks - the federation that imposes antienshittificatory discipline on companies and offers an enshittification fire-exit for users if the discipline fails. It's long past time that someone copied that feature over to Bluesky.

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You can be sure it'll have all the right driver bits, wrenches, hexkeys and sockets.

Bluesky is fine. It has features I significantly prefer to Mastodon's equivalent. Composable moderation is amazing, both a technical triumph and a triumph of human-centered design:

https://bsky.social/about/blog/4-13-2023-moderation

I hope Mastodon adopts those features. If someone starts a project to copy all of Bluesky's best features over to Mastodon, I'll put my name to the crowdfunding campaign in a second.

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Our response to anything that locks in the people we care about must be to shatter those locks, not abandon the people bound by the locks because they didn't heed to our warnings.

Audre Lord is far smarter than me, but when she wrote that "the master's tools will never dismantle the master's house," she was wrong. There is no toolset better suited to conduct an orderly dismantling of a structure than the tools that built it.

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There is nothing unusual, in other words, about hacking freedom into something that is proprietary or just insufficiently free. That's totally normal. It's how we got almost everything great about computers.

Mastodon's progenitors should be praised for ensuring their creation was born free - but the fact that Bluesky isn't free enough is no reason to turn our back on it.

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The Office file formats were also born proprietary within Microsoft's walled garden: they were set free by hacker-activists who fought through a thick bureaucratic morass and Microsoft fuckery (including literally refusing to allow chairs to be set for advocates for Open Document Format) to give us formats that underlie everything from LibreOffice to Google Docs, Office365 to your web browser.

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Most of the internet was born proprietary and had freedom foisted upon it. Unix was born within Bell Labs, property of the convicted monopolist AT&T. The GNU/Linux project set it free.

SMB was born proprietary within corporate walls of Microsoft, another corporate monopolist. SAMBA set it free.

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Mastodon was born free: free code, with free federation as a priority. Bluesky was not: it was born within a for-profit public benefit corporation whose charter offers some defenses against enshittification, but lacks the most decisive one: the federation that would let users escape should escape become necessary.

The fact that Mastodon was born free is quite unusual in the annals of the fight for a free internet.

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This is the strength of federated, federatable social media - it disciplines enshittifiers by lowering switching costs, and if enshittifiers persist, it makes it easy for users to escape unshitted, because they don't have to solve the collective action problem. Any user can go to any server at any time and stay in touch with everyone else.

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The existence of for-profit servers in the Fediverse does not ruin the Fediverse (though I wouldn't personally use one of them). The fact that multiple neo-Nazi groups run their own Mastodon servers does not ruin the Fediverse (though I certainly won't use their servers). Not even the fact that Donald Trump's Truth Social is a Mastodon server does anything to ruin the Fediverse (not using that one, either).

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Many of the Fediverse's servers are operated by for-profit entities, after all. One of the Fediverse's largest servers (Threads) is owned by Meta. Threads users who feel the bite of Zuckerberg's decision to encourage homophobic, xenophobic and transphobic hate speech will find it easy to escape from Threads: they can set up on any Fediverse server that is federated with Threads and they'll be able to maintain their connections with everyone who stays behind.

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My answer to "why spend money fixing Bluesky?" is "why leave 20 million people at risk of enshittification when we could not only make them safe, but also create the toolchain to allow many, many organizations to operate a whole federation of Bluesky servers?" If you care about a better internet - and not just the Fediverse - then you should share this goal, too.

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Why waste millions developing a standalone Bluesky server rather than spending that money improving things in the Fediverse.

I believe strongly in improving the Fediverse, and I believe in adding the long-overdue federation to Bluesky. That's because my goal isn't the success of the Fediverse - it's the defeat of enshtitification.

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Last week, I endorsed a project called Free Our Feeds, whose goals include hacking fire exits into Bluesky by force majeure - that is, independently standing up an alternative server that people can retreat to if Bluesky management changes, or has a change of heart:

https://pluralistic.net/2025/01/14/contesting-popularity/#everybody-samba

For some Mastodon users, Free Our Feeds is dead on arrival - why bother trying to make a for-profit project safer for its users when Mastodon is a perfectly good nonprofit alternative?

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This is why Bluesky is in a dangerous place: not because it is backed by VCs, not because it is a for-profit entity, but because it has captive users and no constraints. It's a great party in a sealed building with no fire exits:

https://pluralistic.net/2024/12/14/fire-exits/#graceful-failure-modes

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That means Bluesky has a ton of captive users, and has the lack of constraint that characterizes the enshittified legacy platforms it has tempted tens of millions of users from. This is not a good place to be in, because it means if the current management choose to enshittify Bluesky, they can, and it will be profitable. It also means that their VCs understand that they could replace the current management and replace them with willing enshittifiers and make more money.

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The former is far more mature, with a huge network of federated servers run by all different kinds of institutions, from hobbyists to corporations, and it's overseen by a nonprofit. The latter has far more users, and is a VC-backed corporate entity, and while it is hypothetically federatable, there are no Bluesky services apart from the main one that you can leave for if Bluesky starts to enshittify.

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